Earlier in the year, I wrote that 2006 Will Be a Tipping Point for Online Media, and gave 10 reasons why.
In case that didn’t convince you, check out this graph of the unprecedented rise of YouTube:
This Alexa graph charts the reach of YouTube vs MySpace. YouTube has gone from nowhere to being one of the top sites on the Internet, and there’s no sign of its growth slowing anytime soon. Meanwhile, MySpace, the poster child for social networking sites, appears to have reached a plateau.
Expect a rush of video portal announcements, as companies decide that it’s time for the Internet video strategy.
Tags:
internet multimedia,
online media,
tipping point,
trends,
web 2.0
Lewin Group founder James Lewin’s recent article for IT World, 2006 Will Be a Tipping Point for Online Media, takes a look at the changing world of online media:
For the first ten years of mainstream Internet use, online media has been considered alternative - an alternative to television, radio, print and magazines. Online media had a limited audience, largely a result of bandwidth limitations, but also because web builders were still figuring out how to use Internet multimedia effectively.
10 years on, broadband penetration in the home is pushing 40% in the US, and is much higher in some areas of the world. Just as importantly, many sites are finding ways to use online media effectively. For these reasons and others, it looks like 2006 will be a tipping point for online media.
Tags:
bandwidth,
broadband,
internet multimedia,
online media,
radio,
television,
the future of media,
tipping point
