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Podcasting takes off

Podcasting is moving from being a niche technology for the tech-savvy to being a mainstream way of accessing Internet content. More than 6 million American adults have listened to podcasts, according to Pew Internet.

Podcasting is a technology for synchronizing content between a server and computers and portable media players. The term “podcasting” was popularized by former MTV VJ Adam Curry, who, along with RSS innovator Dave Winer, acted as a catalyst in the growth of podcasting. Most podcasts are audio shows in MP3 format, but many people are experimenting with using podcasting technology to distribute and synchronize video content and other types of electronic documents.

Just as blogging was a threshold technology that brought web publishing to anyone with an Internet connection, podcasting promises to let Internet users deliver audio, video and other content to portable media player owners around the world.

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